How grassroots passion is fueling Africa’s sports merchandise market
A surge in grassroots sports participation across Africa is driving demand for merchandise, creating a booming market for apparel, equipment, and accessories. As local tournaments and community engagement in organised sports grow, global brands and local entrepreneurs are seizing...
Paris 2024: Africa’s marathon runners gear up for the ultimate test of endurance at...
As the Paris 2024 marathons approach, all eyes are on Africa's elite runners who will now face a grueling course with steep climbs and tough terrain. The world eagerly awaits to see if Africa’s marathon elite will showcase their...
NBA commissioner pays tribute to Dikembe Mutombo with announcement of annual award
NBA Commissioner Adam Silver used an all-star event in San Francisco to announce the annual NBA Africa Dikembe Mutombo Humanitarian Award. The award highlights the legacy and philanthropic work of the NBA's first-ever global ambassador.
Bonface Orucho, bird story agency
The...
Sport lends a hand as Egypt and Morocco battle for Africa’s tourism supremacy
Sports tourism is emerging as a real game changer for Africa with two of the continent's leading tourism destinations — Egypt and Morocco — banking on the tourism inflows from major sporting events to compete for the coveted title...
Phalula ready to light up Durban 10K as Damons eyes personal best
Lebo Phalula, the fastest over-40 10km female athlete in South Africa, currently enjoying a rich vein of form, is amongst a host of talent lining up to race July's Durban 10km Absa Run Your City.
Oliver Ochieng
40-year-old Lebo Phalula, the...
CAF African Schools Football Championship takes centre stage in Zanzibar
Winners of both the boys’ and girls’ competitions will each receive US$ 300,000 prize money, with runners-up each receiving US$ 200,000. Bronze medalists will each take home US$ 150,000.
Oliver Ochieng, bird story agency
Future African football stars are chasing Confederations...
Angola’s Petro de Luanda wins 2024 Basketball Africa League Championship
In an action-packed game in a sold-out BK Arena in Kigali, the Angolan team lifted the BAL trophy from north African hands for the first time, taking on the title from Egypt’s Al Ahly after beating Libya’s Al Ahly...
8 African rugby teams to meet in Kampala for World Cup battle
With the countdown on and enthusiasm building towards the Africa rugby tourney, Herbert Mensah, Rugby Africa president said the quality of rugby displayed last year was topnotch, adding that he hopes new milestones are achieved this year.
Samuel Benton
It...
bird Ten X: Ten milestones achieved by African athletes in Paris
The recently-concluded Paris Olympics has, once again reaffirmed the continent’s rich sporting legacy with African athletes shining across a diverse range of disciplines. The following is a list of 10 unique milestones that African athletes achieved in Paris -...
Time to rethink African Football: Experts react to Club World Cup failures
Elimination of the four African teams at the Club World Cup highlights a worrying gap between African teams and those from other regions, particularly Europe and South America.
Oliver Ochieng
All four African clubs are out of the ongoing FIFA Club...