Crystal Palace announces shirt sponsorship with W88

Crystal Palace F.C. on Thursday (August 13) announced a sponsorship deal with leading global online gaming brand, W88, who will become the club’s new shirt sponsor for the 2020/21 season.

The W88 logo will feature on the front of the club’s Premier League home, away and third shirts. W88 is a fast-growing brand in the gaming industry with a strong presence in Asia and offers a selection of sports betting, live dealer casino, poker, slots and lottery games.

W88 joins a group of global brands who are working with the club, with more partnerships are due to be announced in the coming weeks.

Steve Parish, Crystal Palace F.C. Chairman, said: “We are delighted to welcome W88 as a new Principal Partner and shirt sponsor for the 2020/21 season. As the club begins a record eighth successive season in the Premier League, the most-watched league in the world, our international fanbase continues to grow.

“We share a common ambition to further extend our international footprint and we look forward to working in partnership with W88.” 

Hilly Ehrlich, W88 Business Development Manager, said:

“We are delighted to be working with Crystal Palace, a club with a rich history in south London spanning more than a century.

“Apart from working closely with the club’s management and players, we are also excited and looking forward to engaging with Palace fans, both in England and around the world, for a successful partnership. W88 has a global footprint and is a brand which represents integrity, trust and excellence.”

Crystal Palace F.C was the first Premier League club to agree a partnership with the charity, GambleAware, teaming up to produce advertisements and promotion materials at Selhurst Park to raise awareness of the risks of gambling.