Saudi Arabia is ramping up its use of sports diplomacy to solidify and expand economic ties with Africa, viewing it…
From England to Germany, Spain to Italy, and France, players of African descent played pivotal roles in securing silverware for…
Extreme African terrains, whether mountains or deserts, are proving to be an attraction for the global mountain bike racing community.…
Africa's workout and fitness culture is thriving and with its growth, it is attracting international gym service providers and global…
Overseas football stars hailing from Francophone Africa are upping their game in startup investments, driving a surge in deal value…
Africa's representation in the NBA continues to rise, both in terms of numbers of players and earning power. 15 African…
Recent strides by African athletes in marathon running have been nothing short of extraordinary. While the advent of advanced "super…
Men participating in a sailing sports race. (Photo: Pexels)
African entrepreneurs are introducing innovative business models into the sports industry, providing opportunities for sports talents to earn more money.…
African football fans are keeping up with the World Cup 2022 games from their mobile devices on the back of…