The Association of Tennis Professionals (ATP) has announced that it is partnering with the world’s leading online learning platform Coursera to provide its players around the world with access to over 4,000 courses.
There is a hiatus on the ATP tour as a result of the COVID-19 pandemic and this partnership, which was announced on Thursday (May 8) will aid players in learning new skills during the period.
It has also been announced that the initiative will continue even after the crisis when competitive play resumes.
Players can choose from a variety of courses across business, technology, data science, personal development, and mental well-being, learning new skills that will serve them throughout their playing and non-playing careers.
Courses are taught by the world’s top university and industry educators such as Imperial College London, the University of Pennsylvania, and IBM.
Supporting the mental and physical wellness of players is a key priority for ATP. The partnership is going live at a particularly relevant moment in parallel with Mental Health Awareness Month in the US.
Through course offerings such as The Science of Well-Being from Yale University, players will have access to highly relevant mental wellness content.
“Our partnership with Coursera gives players the chance to develop valuable new skills and knowledge that will be of benefit to them for the rest of their lives,” said ATP Chairman Andrea Gaudenzi.
“We have a duty of care to our players and this is an excellent opportunity for them to think long-term beyond their playing careers.
The online format and versatility offered by the Coursera platform is a perfect fit not only while at home, but also on the road once the Tour resumes.”
“Coursera, along with its community of partners, is proud to serve hard-working athletes who bring so much joy and inspiration to our lives,” said Kim Caldbeck, CMO of Coursera. “ATP players can now learn new skills from the best online courses in the world during this disruption and in between their commitments once the Tour resumes,” he concluded.
Starting May 7, 2020, players will receive an email invitation to start learning. After setting up a profile on Coursera, they will be able to enroll in unlimited courses for free. Players will also have access to curated course collections in business, technology, and data science to help navigate Coursera’s expansive course catalog
