Africa is pedaling a continental dream
A new generation of riders, racers, and pro teams is turning Africa into a force in global cycling. Fueled by growing grassroots movements and landmark events, African cyclists and organizers are gearing up to claim their place at the...
Africa’s Olympic debut aims beyond sport as Dakar 2026 eyes legacy
More than a debut, Dakar 2026 is Africa's declaration of readiness—not just to host, but to redefine global events on its terms. With skilling programs ongoing, infrastructure upgrades on course, and cultural authenticity at its core, can Senegal’s Olympic...
Continental stars set for showdown in Cape Town as Absa RUN YOUR CITY 10K...
Bonface Orucho, SPNA
This Sunday, on May 11, the streets of Cape Town will welcome some of the top African athletes as the Absa RUN YOUR CITY CAPE TOWN 10K celebrates its 10th anniversary.
Among the headline contenders is Kenya’s Asbel...
Africa’s basketball renaissance on full display at Sahara Conference
What began as a bold experiment between the NBA and FIBA has evolved into a professional league that reflects the basketball ambitions of the continent.
Bonface Orucho, bird story agency
The ongoing 2025 Basketball Africa League (BAL) season has been marked...
bird’s Basketball Roundup: The world’s top basketball body looks to grow the game in...
In bird's latest African basketball roundup: FIBA lays out a path to grow the game in Africa, the continent's top team competition kicks off and Nigeria’s Reuben Chinyelu claims an NCAA Title with Florida Gators.
by Silalei Shani
The world's top...
How grassroots passion is fueling Africa’s sports merchandise market
A surge in grassroots sports participation across Africa is driving demand for merchandise, creating a booming market for apparel, equipment, and accessories. As local tournaments and community engagement in organised sports grow, global brands and local entrepreneurs are seizing...
Sport lends a hand as Egypt and Morocco battle for Africa’s tourism supremacy
Sports tourism is emerging as a real game changer for Africa with two of the continent's leading tourism destinations — Egypt and Morocco — banking on the tourism inflows from major sporting events to compete for the coveted title...
Basketball Roundup: Angolan Bruno Fernando joins Real Madrid from the Toronto Raptors, Uganda takes...
Former Toronto Raptors player, Bruno Fernando is joining Spanish basketball giants, Real Madrid, Uganda’s Gazelles take down defending regional champions Egypt to qualify for the FIBA Women’s Afrobasket 2025 and Nigerian American Chiney Ogwumike is named the BAL’s first...
NBA commissioner pays tribute to Dikembe Mutombo with announcement of annual award
NBA Commissioner Adam Silver used an all-star event in San Francisco to announce the annual NBA Africa Dikembe Mutombo Humanitarian Award. The award highlights the legacy and philanthropic work of the NBA's first-ever global ambassador.
Bonface Orucho, bird story agency
The...
Africa’s gaming market is expanding beyond traditional giants
A new industry report shows Africa’s gaming sector is soaring beyond dominant markets such as South Africa and Nigeria, with emerging hubs like Eritrea and Niger leading in revenue growth.
Bonface Orucho, bird story agency
Africa’s gaming boom is no longer...