How grassroots passion is fueling Africa’s sports merchandise market
A surge in grassroots sports participation across Africa is driving demand for merchandise, creating a booming market for apparel, equipment, and accessories. As local tournaments and community engagement in organised sports grow, global brands and local entrepreneurs are seizing...
Paris 2024: Africa is on a marathon quest for Olympic glory in Paris
Africa has woken and become a dominant force in the Olympic marathon and in distance running in general. With individual African nations looking to improve their medals haul, the Paris Olympics presents a prime opportunity for the continent's marathoners,...
Kenyans on top in Cape Town but Elroy makes it a Red Letter Day...
Kenya reigned supreme at the Absa RUN YOUR CITY CAPE TOWN 10K this morning (Sunday 12 May), but new star Vincent Langat had his work cut out before getting the better of South Africa’s rejuvenated running machine, Elroy Gelant.
Twelve...
bird Ten X: Ten milestones achieved by African athletes in Paris
The recently-concluded Paris Olympics has, once again reaffirmed the continent’s rich sporting legacy with African athletes shining across a diverse range of disciplines. The following is a list of 10 unique milestones that African athletes achieved in Paris -...
Q&A with Robin Zentner of Mainz
Robin, it's Matchday 34. Describe the scenario. Four stadiums with teams fighting to stay up. Four clubs with the chance of a really great weekend or the saddest weekend of the year. Describe the situation at the bottom of...
How women e-gaming pioneers are navigating Africa’s growing esports landscape
Africa’s women gamers are seizing opportunities in the booming esports scene, breaking barriers and paving the way for more women in the sport.
Bonface Orucho, bird story agency
Twenty-six-year-old Magdaline Mumbi is living life in the fast lane. Both in real...
A booming fitness culture in Africa is attracting global players
Africa's workout and fitness culture is thriving and with its growth, it is attracting international gym service providers and global fitness challenges. This marks a monumental shift in the continent's health and wellness landscape.
Bonface Orucho, bird story agency
The African...
Cape Town Marathon 40 day launch
Running royalty is heading to Cape Town next month to race the Sanlam Cape Town Marathon (SCTM) in what is a foretaste of what is to come in the next few years.
Some of the biggest names in the marathon...
NBA commissioner pays tribute to Dikembe Mutombo with announcement of annual award
NBA Commissioner Adam Silver used an all-star event in San Francisco to announce the annual NBA Africa Dikembe Mutombo Humanitarian Award. The award highlights the legacy and philanthropic work of the NBA's first-ever global ambassador.
Bonface Orucho, bird story agency
The...
bird TenX: 10 African players who dominated European leagues in the 2023/24 season
From England to Germany, Spain to Italy, and France, players of African descent played pivotal roles in securing silverware for various clubs across Europe's top leagues. Even in clubs that fell short of trophies, African players made a significant...