Africa’s stadium boom can be used to build prosperity beyond sports
Africa is witnessing rapid investment in sports infrastructure, with Morocco building the largest football stadium in the world ahead of the 2030 World Cup. Experts believe the conditions now exist for this infrastructure to drive economic prosperity.
Bonface Orucho, bird...
A farmer started an ultra-trail race…
Early this century, a farmer in Spain’s Basque Country in the mountainous north decided to offer a small prize to the first runner to complete a mountain circuit from his home village of Zegama. The low-profile contest proved popular...
Renard: Cote d’Ivoire rode luck to beat Ghana to Afcon 2015 title
Two-time Africa Cup of Nations-winning coach, Hervé Renard has confessed his second title triumph was a stroke of luck.The Frenchman - who had previously beaten the odds to win the title with Zambia in 2012 - repeated the magic...
The push to return Formula 1 to African soil is accelerating
Multiple African nations are actively pursuing Formula 1 hosting rights, from South Africa’s upgraded Kyalami circuit to Morocco’s high-tech plans in Tangier. With political backing and private capital in play, the question is no longer if F1 will return...
Ronaldo was difficult to manage says Capello
Legendary Italian coach, Fabio Capello has identified Brazilian forward, Ronaldo as the greatest player he ever managed.
Capello managed Ronaldo for six months during his second tenure at Real Madrid from 2006 - 2007.
The Italian trainer however noted that managing the Brazilian...
Africa’s ‘over-the-top’ sports consumption
African football fans are keeping up with the World Cup 2022 games from their mobile devices on the back of rapid smartphone penetration, high-speed internet and increased VPN usage on the continent.
Seth Onyango, bird story agency
Sports content is being...
How grassroots passion is fueling Africa’s sports merchandise market
A surge in grassroots sports participation across Africa is driving demand for merchandise, creating a booming market for apparel, equipment, and accessories. As local tournaments and community engagement in organised sports grow, global brands and local entrepreneurs are seizing...
Africa’s gaming market is expanding beyond traditional giants
A new industry report shows Africa’s gaming sector is soaring beyond dominant markets such as South Africa and Nigeria, with emerging hubs like Eritrea and Niger leading in revenue growth.
Bonface Orucho, bird story agency
Africa’s gaming boom is no longer...
Nigeria’s sports “queen” scores with local language radio show
Aderonke Adesola, a passionate Nigerian sports fan, is making waves as a female Yoruba language radio presenter. Her lively commentary and deep sports knowledge have captivated millions - and with the Olympics kicking off, millions more are likely to...
Ball, Dream, New Life: How soccer freestyling revolutionized a life
Patel Zain turned his life around through soccer free-styling. Now he is working to do the same across the communities he serves, building a sports enterprise empowering communities through nourishment, training, and mentorship.
Bonface Orucho, bird story agency
In the dark...