A farmer started an ultra-trail race…
Early this century, a farmer in Spain’s Basque Country in the mountainous north decided to offer a small prize to the first runner to complete a mountain circuit from his home village of Zegama. The low-profile contest proved popular...
This Mountain Kingdom’s Ultra marshall is a multitasker on a mission
The taxi, fully laden with items bound for the next ultra marathon refreshment station, bumps along what is little more than a track, way up in one of Africa's highest mountain ranges. It has left behind the Sani Stone...
“Football builds bridges – and is the ice-breaker.” Mainz 05 holds first German-Nigerian Online...
An online engagement between former Nigerian football players, a sports historian, a top African sports organiser and German sports professionals has opened up a dialogue that is creating a great deal of interest and excitement in African sporting circles.
Two...
Running’s big opportunity turns golden. Now to bring it to Africa.
One of the biggest opportunities in world athletics has turned into gold. The organisers of the Golden Trail Series managed to dodge the COVID bullet in 2020, using smarts, innovation and a bit of luck to hold a Championship...
Germany’s Adidas to sell long-struggling Reebok unit
Germany sportswear group Adidas said Tuesday (February 16) it will sell off its US subsidiary Reebok after struggling for years to lift the brand's fortunes.
As part of a new five-year turnaround plan, Adidas "has now decided to begin a...
Mercedes-Benz South Africa partners e-sports company ATK.
Mercedes-Benz South (MBSA) and local electronic sports (e-sports) company ATK has announced the first-ever motorsport partnership to encompass e-sports teams, events and gaming spaces in the country, according to South African publication Engineering News.
MBSA will be the first motorsport...
Push for Africa to host World Athletics “glamour” events
The time has come for World Athletics to bring their glamour events to Africa, says Cape Town-based sports investor, Clark Gardner.
Gardner's statement followed confirmation this week that a deadline for pre-qualification to host the inaugural World Road Running Championship...
Africa Sports Ventures Group Announces second Edition of Africa Day Sports Conference and Africa...
Africa Sports Ventures Group announced the 2nd Edition of the Africa Day Annual Sports Conference with a new twist to it.
The announcement was made at the Africa Sports Ventures Group virtual Press Conference to launch the “Africa Empire Warrior”...
ASVG launches Africa Empire Warrior
Africa Sports Venture Group has announced the launch of its new sports entertainment show tagged "Africa Empire Warrior". According to the producers, the show is formatted as a "test of strength, agility, endurance, power and ultimate fitness". At a virtual...
Ndidi “RAGE” Alonu is the winner of Season One of the African Knockout Show...
The African Knockout Show, Season 1 closed with as much fanfare as it started and the final Mixed Martial Art bout delivered all the punches the show had promised.
After nine weeks of rigorous training, celebrity visits, exciting...