Africa Sports Ventures Group to collaborate with ABEO
The CEO of Africa Sports Ventures Group (ASVG), Leslie Koroma Sr, has confirmed that the company has entered into an official collaboration with the ABEO Group (ABEO) and Brand It Solutions after an MOU was signed by all 3...
Aston Martin makes F1 return in 2021
The shareholders of British luxury carmaker, Aston Martin have approved its return to Formula One as a constructor from the 2021 season.
The deal ratifying Aston Martins return as a constructor on the grid will see the Racing Point team...
Africa Sports Ventures Group Announces second Edition of Africa Day Sports Conference and Africa...
Africa Sports Ventures Group announced the 2nd Edition of the Africa Day Annual Sports Conference with a new twist to it.
The announcement was made at the Africa Sports Ventures Group virtual Press Conference to launch the “Africa Empire Warrior”...
ASVG launches Africa Empire Warrior
Africa Sports Venture Group has announced the launch of its new sports entertainment show tagged "Africa Empire Warrior". According to the producers, the show is formatted as a "test of strength, agility, endurance, power and ultimate fitness". At a virtual...
FIFA and United Nations High Commissioner for Refugees (UNHCR) formalise relations with landmark Memorandum...
Football’s global governing body FIFA and UNHCR, the UN Refugee Agency, today signed a Memorandum of Understanding (MoU) to further develop their long-standing working relationship. The long-term agreement will lead to both organisations working closely with those forcibly displaced...
A “No” to Africa, Asia and the “Global Game” as Beaumont re-elected World...
World Rugby voted down major changes that would position Africa and Asia at the centre of a far more "global" game as rugby's governing body returned its chairman, Sir Bill Beaumont, to another four years at the helm.
The 68-year-old...
Safa, Showmax sign major partnership
MultiChoice Group and the South African Football Association (SAFA) have announced a landmark, 5-year sponsorship agreement that focuses on improving the quality of South African soccer officiating. The announcement from the two organisations said the agreement would "champion South...
Africa’s media landscape is entering a new age – driven by sports opportunities
Heavy investment into sports-themed content, like Sunday's ground-breaking The AKO Show in Nigeria may rescue the professional sports ecosystem from a yawning chasm created by SuperSport's retreat from key African markets.
Professional sport depends on the "holy trinity" of sports...
Virtual sports – cycling’s rise
Participatory virtual sports apps have gone all-in during the coronavirus pandemic. They have been marketing heavily and engaging with an ever-growing number of real-world events. As with delivery apps, virtual meetings apps, streaming sites and to a lesser extent...
Trouble with the Comrades
OPEN LETTER TO COMRADES RUNNERS
DearComrades Marathon Runner,
Much has transpired in the six weeks since I last addressed you on 6 April regarding the then- uncertainty as to the status of the 2020 Comrades Marathon, since which the race was...